If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. Figuring out how that all comes together, in an uncertain time for broadcast rights, is the responsibility of NASCAR executive Brian Herbst, senior vice president of media and productions. Brian Herbst is the senior vice president for media and productions for NASCAR. So too did Denny Hamlin. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. I feel like the season running from February to November is probably the right length of season for us, but its probably too early to tell if there could be any other changes going into the next rights cycle. Brilliant. Steve Phelps, NASCARs president, had an interesting comment when he spoke to reporters, saying that NASCAR is the most stable sports property on television since 2018. Published by Statista Research Department , Dec 8, 2022. Additionally, FOX announced that the 2022 NASCAR Cup Season was the second most-streamed season all-time with an average minute audience of 35,714. The only way to get out of the NFL season would be to do one of two things. (Nielsen estimates from ShowBuzz Daily 4.25). Is shortening the schedule back a little bit something to consider? Home Daytona 500 ratings history (1979-present). (Busch would have still won.). The 2020 and 2021 Daytona 500 were rescheduled due to inconducive weather and they happened on Mondays. Its certainly healthy in terms of eyeballs, Hebrst said. The Wednesday night race at Martinsville Speedway in June averaged 1.71 million viewers, and one at Charlotte Motor. There are certain deals that we could not do. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. The data would back that up. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. And the same is true for NASCAR. Fair to say midweek races are probably an idea thats come and gone? (Jasen Vinlove / USA Today), NBCSN is shutting down at the end of 2021. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] To use individual functions (e.g., mark statistics as favourites, set (Photo by Chris Graythen/Getty Images), Head Updates Key Gravity And Radical Rackets, Shoes In Early 2023, Daescu Dominates In Doubles At The Association Of Pickleball Professionals Sacramento Open, Mike Tyson Wants WWE Match With Logan Paul, Talks UFC-WWE And Launch Of Tyson Pro, Several Lengthy Playoff Runs Raised The Bar Very High For Tampa Bay Lightning, Chicago White Sox Are Plunging Toward Their Worst-Case Scenario, Ten Teams That Should Consider Signing Former World Series MVP Madison Bumgarner, With Induction Weekend Coming, Baseball Hall Of Fames Official Tour Operator Opens Doors For Travelers, Here Are The Sixers Options At Center Against The Celtics Until Joel Embiid Returns, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. It would have been nice to have heard more during the championship race from Earnhardt. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. NBC did the best with what it was given, really, but there were few compelling storylines. This text provides general information. And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. The original 4.68m from last year seems reasonable, dropping it down to 4.34m and saying the 2023 race increased by +200,000 just isnt realistic at all. These numbers were slightly lower compared to the 2019 Daytona 500, where they. And then, we run almost all the way through November with only one off weekend in 2022. Is NASCAR the Most Watched Sport in America? | Sports document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. The event was down 41.8 percent from last year, with 3.958 million average viewers on FOX, but up 11.9 percent from the first Sunday FS1 race (May 10) in 2022. NASCAR ratings on big rise compared to recent years in 2022 The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). This is a BETA experience. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. NASCAR will for sure be even better next year. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. NASCAR TV ratings were once the darlings of the sport. What is the sweet spot for how long a race should be from a television perspective? I think that you will see us take a hard look at race lengths over the course of the next two or three years. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. It brought a household rating of 2.33 for FOX. NFLX Fortunately, for the first time in NASCAR history, that narrative has changed due to the 2022 season. Plus, if NASCAR carries this momentum into the 2023 season, everything will be up again. The Wurth 400, featuring all of the top NASCAR drivers, will be held Sunday at the Monster Mile in Dover, culminating a three-day weekend of racing. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. Ryan Truex wins his first NASCAR national touring race at Dover Every sport has a very passionate fan base. Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. How NASCAR is presented on television by its partners is a hot-button topic, including among some of the industry. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. There may well be a Chase Elliott effect in NASCAR as the sport delivered its second-straight increase in viewership since his return from injury. The 2013 Daytona 500 that was because of Danica Patrick. What does that present for NASCAR in terms of going out and trying to capture an audience? Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. NASCAR Cup Series races have averaged 4.76 million viewers on Fox Sports so far this season, up 17% from the first eight races last year (4.09M). However, the 2022 season represented very notable numbers. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. NBC was up from an advertising perspective; it has been years since that has been the case. NASCAR - Statistics & Facts | Statista - Xfinity Series Toby Christie - April 26, 2023 Required fields are marked *. 2019 NASCAR TV Ratings: Majority of Races Increased TV Viewership The sport has seen two major boosts for the 2022 season. Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. But because were delivering 3 million viewers on a typical Sunday, and youre probably getting 50,000 to 60,000 people in the stands, the way we look at that is were simply trying to deliver our content and our product to the most amount of eyeballs possible. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. I would say its trying to capture more viewers and trying to capture more fans. (Photo by Chris Graythen/Getty Images). The only potential exception to that at the end of their season will be the NFL. In terms of tier one sports properties, he said. I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. Is that fair to say? NASCAR bracket? Is Denny Hamlin's tournament idea a good one? You bet! ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. NASCAR is no exception. Herbst said NASCAR expected more viewers to watch the resumed race than actually did. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. I probably would have been in a different position if the rights deal came up in 2018. And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms. When we turned around that viewership narrative, I would say in 2019 and 2020, we started to see new brands come back to the sport. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. The next evolution in viewing habits is streaming. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Daytona 500 ratings hit all-time low after long rain delay NASCARs popularity is down and the ratings reflect it. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. NFL Draft viewership rebounds from last year - Sports Media Watch Our share of those TVs that are tuned in is up 18%. So we are spending a lot of time right now talking to and gathering feedback from our industry, the teams, the tracks and others so that we are as prepared as possible for that discussion in 2023. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. Rain impacting the Daytona 500 cost us about 5 percent of our season average (this years race, delayed by nearly six hours, earned an average of 4.83 million viewers). NASCAR TV Ratings - Jayski's NASCAR Silly Season Site We are happy to help. The race was down 11.9% compared to the first Sunday race on FS1 last season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. It was not a great race. NASCAR sees positive trends in attendance numbers - Sports Business Journal Weve been partners with Fox for 20-plus years. So that's household using televisions. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. (Photo: David J. Griffin / Icon Sportswire via Getty Images). Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, . The 2019 race averaged a 5.3 and 9.17 million, while the 2018 event averaged a 5.3 and 9.30. We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races, Head Updates Key Gravity And Radical Rackets, Shoes In Early 2023, Daescu Dominates In Doubles At The Association Of Pickleball Professionals Sacramento Open, Mike Tyson Wants WWE Match With Logan Paul, Talks UFC-WWE And Launch Of Tyson Pro, Several Lengthy Playoff Runs Raised The Bar Very High For Tampa Bay Lightning, Chicago White Sox Are Plunging Toward Their Worst-Case Scenario, Ten Teams That Should Consider Signing Former World Series MVP Madison Bumgarner, With Induction Weekend Coming, Baseball Hall Of Fames Official Tour Operator Opens Doors For Travelers, Here Are The Sixers Options At Center Against The Celtics Until Joel Embiid Returns. Viewership for the 2019 Phoenix race was 22% lower than in 2018. FedEx might not like, but at least you could fill that big booth on ur podcast. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. June 16, 2022. The NFL is going to have a game exclusively on Amazon; IndyCar is going to have a race exclusively on Peacock. Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. NASCAR TV Ratings Stabilize Amid Pandemic, Progressive Changes - Forbes Last year, Indys start time was 1 p.m. You may opt-out by. NASCAR at Dover: Free live stream, TV, start time for postponed race We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. Currently, you are using a shared account. NASCAR has proven to be a sport with a huge audience in terms of viewership. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. NASCAR Cup and Xfinity Series Deliver Viewership Gains Across NBC The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. NASCAR still attempts to do the best it can when it comes to getting the word out. ET; it will have a start time of 3 p.m. next year. Upon further review, however, the country's most popular racing series has a reason to be concerned. working with us to tweak the distribution as needed. Please do not hesitate to contact me. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). It was a successful. With that, here's what you need to know about this year's Cup Series race at Dover, including start time and broadcast information. A paid subscription is required for full access. statistic alerts) please log in with your personal account. So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. this years Daytona 500 will get a 8.3 or 8.4 overnight rating, guess it sir, Your email address will not be published. NASCAR FOX viewership up double-digits - Sports Media Watch Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? Daytona 500 Ratings History (1979-present) - Sports Media Watch NASCAR sits on an upward trajectory for the first time in a while. Sunday's NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. Hendrick may consider changes after Elliott, Bowman injuries I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. It was a successful year as the sport averaged over three million average viewers per race. The season ended with two flat tires. Delaware is in its third year with just one . Date: Sunday, April 30 Time: 1 p.m. . What time does the NASCAR race start today? TV schedule, channel - MSN NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. Nielsen is still a big part of the media landscape. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. Not just from a financial perspective, but from what is the distribution sweet spot that makes the most sense for our industry and our fan base. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. Show publisher information The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. Use Ask Statista Research Service. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. So to the extent that its us and NFL in the same company from a stability perspective, I think thats something that we can be proud of. NASCAR: Why are TV ratings down this year? Vote in our poll, here! Kyle Busch, NASCARs black hat, won his second title. Be the first one to comment on this story. I dont think were ever content with where we are, but I think in the environment that were in, were really pleased with the stability of those numbers. As a Premium user you get access to background information and details about the release of this statistic. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. As soon as this statistic is updated, you will immediately be notified via e-mail. NASCAR Xfinity results: Ryan Truex wins at Dover - Yahoo It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. NASCAR TV Ratings: Every NASCAR Cup Race Since 2011 - TobyChristie.com Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Clicking on the following button will update the content below. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. More than half (11 of 20) of the race windows saw year-over-year viewership gains 2020, including six consecutive races from Michigan (Aug. 22) to Las Vegas (Sept. 26); NASCAR at Dover live race results, updates, highlights from rain This comes after the first complete season of the NextGen car with many notable events, such as the Busch Light Clash and the new event at World Wide Technology Raceway. You mentioned evolution. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars).
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